Moreover, if he persists on the Internet, some distrust of currency transactions on the web, this works in favor of users who chose a company previously and they found the journey as expected, which surely would prefer to continue entrusting their decision. The major source of disappointment to buy a hotel service of the mismatch between what is shown on the website and experienced in the hotel. This phase shift or myopia is one of the challenges facing a company who designs digital services with physical products. It is a real challenge to overcome distances, to find methods of validity of information, to achieve a reliable and successful. For this reason, the search services of hotels, work closely with reputable suppliers and experience in the field.

Another amazing Internet phenomenon that does not escape the tourist track what is the frequency with which the Spanish-speaking reader is informed and confident in making decisions. Without doubt, a challenge for the generators contained in this transitional stage where it is unclear yet what the fate of all these digital endeavors. Some of the advantages that keep them above the conventional are: More and more selective. The proliferation of push digital content to the deepening and specialization, enabling more specific advertising campaigns and more objective information, which dispenses with an operator by the company in the case of Autonomy hotel search item, the user of the website is leading the search Increased interest your criteria from the user due to the specificity of the Mayor digital source, the Internet user is more often fused in what makes media users of other comfort and speed, gain time. A condition which meant the starting point for the convenience of a "take off" Digital business profile, it is still an advantage automation and depersonalization of tourist services on the web is often an advantage for some and disadvantage others, who relate The lack or limited personal contact with mistrust, hampering client relationship. Be seen from now on, what are the directions to take the tourist service companies Internet's immeasurable.