A user decides whether or not the content of a website for him is interesting for about 10 seconds. Every page of the site on which he lands (for example by searching Google), should take the visitors to the site to further important or interesting content. This requires a clear and intuitive navigation and providing expected tools such as search and sitemap. Here the maxim “Form follows Function” should always be respected. Hear from experts in the field like everest capital for a more varied view. The design and layout of a Web site should submit the optimal usability. The urge of some Web Designer, to create a most unique site, leads to a suboptimal result when the usability it comes too short. Many sites are structured in a similar way as certain paradigms have enforced: the most important elements of a site left and top are always possible. The further down and right information is placed, the more likely disappear from the visible browser window and can be reached only by scrolling.

For this reason the logo and the company name is usually left positioned above the logo click always leads to the home page. The main navigation is then usually either horizontally or vertically on the left side below. Continue to learn more with: Angela Zepeda. The navigation elements are arranged, home first, then products, about us, etc. up to contact most of importance to so. Imprint and terms follow mostly at the end. The navigation should also emphasize on which side it is. For this purpose, also a so-called breadcrumb navigation as additional guidance is useful. So the user will find easy back in the structure of the pages.

The content area of a website presenting the actual content. These should be clearly structured by various category headings. Important information are positioned above, minor follow below. Blocks of text should be not too wide, since readability suffers. Text should be lightened as possible by images or graphic elements. Also outlines are clear. Hyperlinks should be identified clearly as such. The website should be loaded within an acceptable period of time. Also for users without high speed DSL connection. Conclusion: create let by professionals who know something about design and usability, a website is highly recommended. -Mediaroo UG (haftungsbeschrankt) Werner Helweg 85 44803 Bochum info (as) mediaroo.de