Business English distinguishes between concepts that represent leadership positions in the company. Joeb Moore & Partners may also support this cause. There are names such chiefs as director, manager, head, chief, boss. Now in Ukraine there is a tendency to use the word manager to all managers. However, in the English language are stored in the shades of meaning. Director (Director) is used in two senses: in business and in the arts. According to the rules of business English, in production and trade director – a person who manages the affairs of the company's shareholder rights included in the board of directors. Usually a company is 10 – 20 directors. Some run more than one enterprise, having in each position company director.

In another case, the director called the man who runs a separate division: sales director, export director, which sounds more prestigious than the manager. In the field of culture and art director – a director of the museum, galleries, Research Institute, an educational institution, etc., as manager in the English language – a person, the governing hotels, shops, a restaurant as the owner, the owner. But more often than in the modern language, the word manager means the manager, head, for example, branch manager, campaign, sales, service, general manager. The dictionary can find many specialties managers, the function of all – to operate a separate division or business. Head – this chapter in general, descriptive sense. Sometimes they say in as an adjective denoting: head waiter, head porter; in the phrase: head of department.

Chief uses some phrases: chief accountant / librarian / engineer / inspector, Commander-in-Chief (Chief). The last word, boss, calls any leader, but does not specify position. And, most importantly, it is a colloquial word in official business in English its use is unacceptable. Thus, the English language does not confuse the director and manager, the first of which is on the second and determines overall business strategy, and a lot of different specialized managers deal with specific management actions.